Genesis BBQ chairman wins CEO award

The chairman of major fried chicken franchise Genesis BBQ was honored Friday for the company’s domestic and global businesses as well as social outreach, efforts for franchisees and internal operations. The company said Monday that Yoon Hong-geun won Korea’s Top Midsize Business CEO Award, chosen by business academics, during the 2026 Spring Conference of the Korean Academic Society of Business Administration. The event was held at the Korea Chamber of Commerce and Industry in Seoul’s Jung District. The award recognizes executives who successfully led midsize enterprises — the backbone of the national economy, according to Genesis BBQ — and demonstrated an exemplary growth model from startup to maturity. A selection committee evaluates candidates based on moral entrepreneurship, management philosophy, industrial competitiveness, business expansion outcomes, transparent management and social responsibility. One of Yoon’s recognized achievements was the establishment of a franchise model that works for both franchisees and management. Since its foundation in 1995, Genesis BBQ