Playing Sherlock Holmes: Rise of escape rooms in South Korea

“Please place your hands on the shoulders of the person in front of you and close your eyes. Follow me carefully inside. Once I leave, the game will begin. If there’s an emergency, contact us immediately. Good luck escaping.” When the door shuts and I open my eyes, I find myself standing in what looks like a neighborhood alley. For the next 60 minutes, I am a detective tasked with identifying the culprit in a murder case. My first challenge is unlocking a cabinet that contains files on potential suspects. Scenes like this are common inside so-called “escape room cafes.” Despite the name, these venues do not sell beverages. Instead, they offer themed puzzle experiences in which participants solve clues to escape a locked space within a set time limit. Themes range from horror and fantasy to action, mystery and comedy. Participation typically costs about 20,000 won ($15) per hour. The games can be played alone or in groups, and their role-playing element — allowing participants to feel like protagonists in a drama — has fueled their popularity. That helps explain why reservat